Allbirds measures the carbon footprint of every product they make, and then puts that number on display for the world to see. And, well, that’s a pretty complicated concept to explain to the average shoe shopper. So rather than whip up another scientific snoozefest, I tagged in one half of the legendary musical comedy duo Flight of the Conchords, Bret McKenzie, who helped put the planet-friendly practice in layman’s terms.

My Role: Concept development, script writing, creative strategy, creative direction

Production Partner: Wrestler