Dietz & Watson: LaserHam

When I started working on the Dietz & Watson brand, one of the first things I learned was that they possess a laser capable of etching whatever one desires onto their premium meats.

This intrigued me, and I vowed to find a way to put said laser to use. After several failed attempts, an unthinkable opportunity presented itself when Michael Ian Black fired off a particularly intriguing tweet.

I saw and knew what had to be done. In a miraculous series of events, the meat laser was powered up, and Michael Ian Black’s face was engraved on a delicious Dietz & Watson ham in less than 24 hours.

LaserHam won a handful of awards including a Mashie, One Show Merit Award, Best in Show Non-Traditional at the Philly ADDYs, a Louix from the Art Directors Club, and was also a Shorty Awards finalist. Meat is amazing.

Agency: Allen & Gerritsen
My Role: Twitter Troll, Meat Laser Opportunist, Copywriting
Art Director: Lindsey Tweed
Creative Direction: Chris Reif

THE TWEET

THE RESPONSE

THE LASERHAM

THE REACTIONS

THE PRESS

THE CASE STUDY