Sunoco: Sunoco Rewards Credit Card Rebrand

The Sunoco Rewards Credit Card saves you 5¢ per gallon on every fill-up. For as baller of a deal as that is, Sunoco’s approach to marketing the card was pretty stale.

They wanted to give both the card and the promotion itself a makeover. We wanted to show them that the often-trivial topic of credit cards can still be fun. We created a variety of executions including OOH, POS, promotional mailers, and new card designs.

Agency: Allen & Gerritsen
My Role: Concept Development, Copywriting
Art Director: Hilary Sedgwick
Creative Direction: Chris Reif