Campbell’s Soup: Snackbot

Campbell’s wanted to drive their employee engagement initiative. We wanted to help.

So we took one of their vending machines, opened that sucker up, fiddled with some stuff, created its own robot personality, outfitted it with an interactive quiz game, and named it Snackbot.

Agency: Allen & Gerritsen
My Role: Concept Development, Copywriting
Art Director: Grace Hwang
Creative Direction: Chris Reif & George Ward

THE SNACKBOT

THE CASE STUDY