As Allbirds looked to expand its offering of wildly comfortable shoes made with natural materials, we pegged a specific style as one that desperately needed some love: the ballet flat. Typically, flats require an awkward “break-in period” riddled with blisters, and we set out to eliminate all that nonsense. Enter the Tree Breezer—a flat so comfortable, you might just have to dance.

My Role: Concept development, script writing, music direction, creative direction