Mez is using mesquite to make treats that are like chocolate, but better. Okay, there’s a lot to unpack there. Mesquite? Isn’t that the wood I burn to make barbecued ribs? And better than chocolate? But, I love chocolate!

As a young company breaking into the market, Mez needed a little help crystalizing their strategy and introducing their brand to new audiences.

That journey began with the development of the Mez brand identity and personality. This came to life on refreshed packaging for their flagship product, the Mez Bar, which we used as a canvas to tell their story across a few key touchpoints. Those expanded across web and social (take a peek at MezFoods.com and the Mez Instagram), and the story continues to evolve alongside the brand’s growth.

My Role: Brand positioning and strategy, brand voice and tone development, tagline development, content strategy, creative direction, copywriting

Art Direction: Audrie Kapinus