Allbirds is on a mission to replace the petroleum-based synthetic materials in your shoes with natural ones. Materials like merino wool, eucalyptus tree fiber, and sugarcane. That’s a pretty novel idea for most shoe-wearers. So we thought we’d try to make it a bit easier to understand how that process looks, and what your Allbirds might feel like when you lace them up.

My Role: Concept development, script writing, creative direction

Production Partner: Avocados and Coconuts